Glossary

Diffusion model

A class of AI generative models that learn to reverse a noising process — starting from pure noise and progressively denoising into an image or video matching the prompt.

In depth

What it means in practice

Diffusion models are the dominant architecture for AI image generation as of 2026. Models including Stable Diffusion (SDXL), FLUX, and Nano Banana 2 are all diffusion-based. Video models like Sora 2 and Kling extend the diffusion idea to spacetime — denoising a noise volume to produce a coherent sequence of frames.

The core advantage of diffusion models over earlier architectures (GANs, VAEs) is sample quality and prompt fidelity. The trade-off is generation speed: each output requires multiple denoising iterations rather than a single forward pass. This is why diffusion-based generations cost what they do.

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